Integrity??? NFL??? Really...?

Amidst all the allegations, investigations, and subsequent findings(or presumed findings) of "Deflategate" which is the tampering with footballs used during the AFC Championship game between the Indianapolis Colts and New England Patriots. This term, Integrity, which is to say, the lack there of has been the determining factor behind the punishments given to Tom Brady and the Patriots organization as a whole. My question... 

When did the NFL or any professional sport become the standard for INTEGRITY???

I do believe that most, if not all professional athletic organizations have some version of an INTEGRITY clause. These clauses are formed for each individual league/organization. Before this past season, the NFL had rules in place specifically for balls in the game operations manual and I'm certain all teams are given these to insure all rules are to be followed. In the instance of non compliance to any or all rules, punishments are in place so that everyone is aware of what will happen if, in fact, anyone is charged with the breaking of said rules.

Here are five things to know about the NFL's ball rules, according to the NFL Game Operations manual:

1. Home and visiting teams should have 12 new Wilson Official NFL Footballs for referees to check before the game. Home clubs should have 12 extra balls as backup and visiting teams can provide 12 additional balls at their discretion.

2. Footballs should never be placed on or inside heated benches or in front of heaters.

3. Wilson Sporting Goods gives instructions to equipment managers for proper ball preparation, including brushing the balls and wiping them down with a damp towel.

4. Extra footballs are in ball bags during the game and put near the on-field instant replay monitor.

5. Anyone who alters the inflation of a ball faces a $25,000 fine.

So where does INTEGRITY play here? And why isn't it mentioned anywhere that altering balls is effectively, a direct violation of a "moral" or "integrity" clause? My guess, it didn't or doesn't exist. The GAME of football has no integrity, much like baseball, basketball, hockey, etc. However, we do expect PEOPLE to have some morals, values, and standards of high quality. But how can you truly enforce that in an organization that makes underhanded deals whenever it's deemed necessary. The NFL violated its own rules and guidelines by enforcing something that didn't exist. Where's the INTEGRITY in that? Major League Baseball has kept its greatest hitter of all time, Pete Rose, out of its Hall of Fame because of gambling. While men like Ty Cobb, who was an animate racist, are heralded as these great men. So maybe if if Pete Rose was a bigot instead of a gambler, he'd be in the Hall of Fame. My point... Let's stop pretending that this (Deflategate) has anything to do with INTEGRITY of football. This has everything to do with Roger Goodell and the court of public opinion. Fact is, people will continue to watch NFL football games no matter what. This issue might have helped them sell some extra tickets or possibly make the occasional fan pay a bit more attention, not only to the game but also to the players. Win win for the NFL but let's not confuse INTEGRITY with saving face...really.